Leadership

Guiding GoodEarth with Vision, Integrity, and Purpose

The GoodEarth Group is led by a team of seasoned professionals who shape our strategy, oversee global operations, and stay true to our mission enabling cleaner, safer, and smarter mineral-based solution worldwide.

Pramod Budhraja, GoodEarth Director

Group Chairman

Pramod Budhraja

Rishi Budhraja, Group Director

Group Director

Rishi Budhraja

Rahul Budhraja, Group Director

Group Director

Rahul Budhraja

George Fritz, Executive Vice President - Americas

Executive Vice President - Americas

George Fritz

Brett Louw, Director – South Africa

Director – South Africa

Brett Louw

Javier Parent, Country Manager - Australia & NZ

Country Manager - Australia & NZ

Javier Parent

Federico Zaglia, Sales Manager - Asia

Sales Manager - Asia

Federico Zaglia

Our Leadership Ethos

Purpose-Led Strategy

Our direction is anchored in sustainable growth, quality assurance, and ethical stewardship.

Operational Excellence

With experience in global markets, the team ensures reliability, compliance, and seamless execution across regions.

Guided by Integrity

Every decision reflects our commitment to our clients, partners, and the planet.

Together, our leadership team steers GoodEarth toward a future built on responsible mineral-based solutions, global collaboration, and sustainable impact.